What´s in it for you?
“When competitive advantages don’t last or last for a much shorter time than they used to, the strategy playbook needs to change.”
(Rita mcgrath)
Develop creative problem-solving skills to take your strategy from formulation to execution.
Leverage disruptive innovation to position your business for growth.
Gain the tools, skills, and frameworks to implement strategy within your organization and drive impactful results.
Meet Your Mentor
Lilian Cruz
Business & Marketing Strategy and Innovation Consultant
Former Sr. Marketing Executive in local, regional, and global roles
Reckitt Benckiser, Beiersdorf / NIVEA, and Motorola
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Supports Corporate Transformation through strategy, culture and processes, driving organizations and leaders to develop their ambidexterity.
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Responsible for the facilitation and consultancy of strategy design projects, develops and applies methodologies for co-creation of new business models, new products, experiences and service design, innovative territories, as well as marketing and communication strategies.
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Leads strategic planning and strategic foresight projects, using market and consumer behavior trends research and a variety of strategy frameworks.
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Sample of clients: Hershey’s, MARS, Kimberly Clark, Nestlé, NIVEA, Galderma, Abbott, Seara, Intel, SAP, among others.​​
PROGRAM OUTLINE
01
Introduction to
Strategic Thinking
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What You Will Learn:
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How to build competitive advantage,.
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The importance of agility and continuous innovation in maintaining competitiveness.
03
INternal Context Analysis
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What You Will Learn:
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Tools for internal analysis,.
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The role of organizational culture and structure in strategy formulation.
05
Strategy Execution and Management
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What You Will Learn:
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The Objectives and Key Results (OKRs) framework for setting and tracking goals.
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Principles of Management 4.0, focusing on agility, empowerment, and continuous learning.
02
External Context Analysis
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What You Will Learn:
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Techniques for environmental scanning to detect market trends and shifts.
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Methods for conducting a comprehensive competitive analysis.
04
DEVELOPING AN AMBIDEXTROUS STRATEGY​
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What You Will Learn:
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The concept of organizational ambidexterity and its significance.
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Application of Strategy Frameworks to align short-term and long-term strategic initiatives.
06
Integrating Strategic Thinking into Leadership Practice
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What You Will Learn:
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Strategies for embedding strategic thinking into daily leadership practices.
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Techniques for mentoring and developing strategic thinking skills in others.
CONCEPTS AND FRAMEWORKS
HOW IT WORKS
1 / Format
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1:1 onboarding interview (1h)
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6 online sessions (2h each)
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1:1 closing interview (1h)
2 / Participants
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Exclusive groups - maximum 12 people
3 / Date and Time
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Sessions start on April 28th
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Every Monday (time TBD)
4 / Investment
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Fill out the form below and we will contact you with further information.
